Episode 1

Introducing Chip Schuneman, General Manager of TransLoc

Chip Schuneman comes to TransLoc with decades of experience across industries and around the world. Learn how his background will help him switch gears to public transit.

In casual conversation with Modaxo Blog and Podcast Manager Tris Hussey, Chip talks about his background, his leadership philosophy, why he doesn't like the word "vision", and his ideas for improving--and integrating--public transit beyond how we think of it now.

Learn more about Chip: https://www.linkedin.com/in/chipschuneman/

This podcast is brought to you by TransLoc https://transloc.com/

Transcript
Tris Hussey:

This is Tris Hussey, the blog and Podcast Manager for

Tris Hussey:

Modaxo, and welcome to TransLoc where we talk about everything With

Tris Hussey:

on demand transit, and the people behind it, and the people who use it.

Tris Hussey:

Today our guest is Chip Schuneman the new GM of TransLoc.

Tris Hussey:

Now Chip has been.

Tris Hussey:

He's been leading businesses for over 30 years across multiple

Tris Hussey:

industries, from SAS to healthcare to communication to education.

Tris Hussey:

He's done this around the world, in the continental US,

Tris Hussey:

Europe, and even South Africa.

Tris Hussey:

And Chip has this strong operational sales and financial background that

Tris Hussey:

lets him orchestrate organic growth in every business he works in and

Tris Hussey:

lead and close global acquisitions.

Tris Hussey:

So this is pretty amazing.

Tris Hussey:

He has some, some cool facts that we'll get to later, but the one

Tris Hussey:

that I have to ask you about.

Tris Hussey:

Chip, you rode your bike from Mexico to Canada one summer

Tris Hussey:

entirely uphill, did you lose a bet?

Chip Schuneman:

No, it was actually part of a mission trip out of Taylor

Chip Schuneman:

University that I was a part of.

Chip Schuneman:

And we had 60 people.

Chip Schuneman:

Five of them were in the Olympics, so they were the lead group.

Chip Schuneman:

We did I didn't pace with them very often, but, but it was fun.

Chip Schuneman:

So we wrote about 110 miles a day on average and, and covered that ground

Chip Schuneman:

from Nogales, Mexico to Glacier National Park in Canada, all in about 24 days.

Chip Schuneman:

It was great.

Tris Hussey:

Wow.

Tris Hussey:

Yeah.

Tris Hussey:

Way, way, way beyond my level of bike-y-ness.

Chip Schuneman:

Obviously I did it years and years ago, cause I, I don't

Chip Schuneman:

know that I'd make it down the street

Chip Schuneman:

today,

Tris Hussey:

Oh, I'm with you.

Tris Hussey:

I'm with you.

Tris Hussey:

But you know, our CEO Mark Miller is really into elevation.

Tris Hussey:

climbing biking.

Tris Hussey:

I think he, he rode up Man Loa in Hawaii, which blows my mind.

Tris Hussey:

Chip, welcome to TransLoc and we are, we're thrilled to have you on

Tris Hussey:

board as part of the Axo family.

Tris Hussey:

know, we, I've entered with a little bit of your bio, but.

Tris Hussey:

When do you think are some highlights in your career that got you to this

Tris Hussey:

point as being the GM of Transloc?

Chip Schuneman:

it's interesting.

Chip Schuneman:

You know, I've only been on a couple months and so it, that's really fresh in

Chip Schuneman:

my mind in regards to how, I've really been prepared, I guess, throughout my

Chip Schuneman:

career to be a part of, Modaxo family and, and, and really CSI overall.

Chip Schuneman:

You know, whether it's the acquisition background or my ability to step

Chip Schuneman:

into businesses and help them scale and grow, in both domestic

Chip Schuneman:

and international businesses.

Chip Schuneman:

And I think the one thing that really drew me to the whole Modaxo

Chip Schuneman:

family is really the culture.

Chip Schuneman:

and Rod Jones and I talked a little bit about this.

Chip Schuneman:

It's just about being an authentic leader is that, we're not perfect.

Chip Schuneman:

None of us are.

Chip Schuneman:

And it's just a matter of, Hey, come in.

Chip Schuneman:

Treat people with respect, build your leadership team, make sure that you've got

Chip Schuneman:

the right people in the right seat, and build trust, and grow the business over

Chip Schuneman:

time, make sure that everybody understands what their role is, and move the business

Chip Schuneman:

forward, and if you misstep, own up to it, raise your hand, and say, hey,

Chip Schuneman:

we misstepped, we're going to fix that next, next month, next quarter, whatever.

Chip Schuneman:

And move on because it's all about, doing the right things as far as a

Chip Schuneman:

process, understanding that through that process, we'll get to the end

Chip Schuneman:

goals, which is growing our business, year after year in a profitable way.

Tris Hussey:

And it sounds like you have you provided in your bio this great

Tris Hussey:

Sentiment on leadership and I think this ties in exactly to what you're

Tris Hussey:

seeing So I want to read this and you said live in the future today, but

Tris Hussey:

get started serving someone yesterday.

Tris Hussey:

What matters most is not where you are today, but where you finish.

Tris Hussey:

Finish strong.

Tris Hussey:

That all seems to tie into that, your leadership philosophy

Tris Hussey:

you were just talking about.

Chip Schuneman:

Yeah, I've shared this in our, in an all hands meeting, we

Chip Schuneman:

call it intersection section meeting.

Chip Schuneman:

you know, we're in the transit industry, so you've got to have,

Chip Schuneman:

everything's got to have a little cute name, but intersection meeting is

Chip Schuneman:

really where we bring all of our team leaders on a month-to-month basis.

Chip Schuneman:

And I shared this as an introduction as one of the things that I've learned

Chip Schuneman:

is, to share with team members how I, as one of the leaders makes decisions

Chip Schuneman:

and I just shared that I have a mentor years and years ago that, identified

Chip Schuneman:

some weird quality in, in my brain and my makeup that was I have a tendency and

Chip Schuneman:

an ability to kind of live six months out in the future, but then execute

Chip Schuneman:

on a day to day basis to get there.

Chip Schuneman:

but the guiding principles around how do we get there is what's best for our

Chip Schuneman:

customers, our company, which really means our shareholders and our brand.

Chip Schuneman:

And our team, and I use the analogy of a three legged stool, is that as

Chip Schuneman:

an organization, you really have to, and as a leader in the organization,

Chip Schuneman:

you have to manage that three legged stool and keep it balanced, because

Chip Schuneman:

if one leg gets too long, or one leg gets too short, that stool falls over,

Chip Schuneman:

and we've, we've essentially failed.

Chip Schuneman:

So if you overinvest in team members, we pay everybody way and above market.

Chip Schuneman:

We give everybody unlimited vacation and we just don't hold anybody accountable.

Chip Schuneman:

Fun place to work, right?

Chip Schuneman:

I'm overpaid and under work.

Chip Schuneman:

Great.

Chip Schuneman:

But our shareholders and our, stakeholders are going to be disappointed because

Chip Schuneman:

our profitability is not going to be there and our customers are going to

Chip Schuneman:

be equally frustrated because we're not going to be able to deliver products and

Chip Schuneman:

services to them in an effective way.

Chip Schuneman:

The same goes with our shareholders.

Chip Schuneman:

We can drive an immense amount of profit in our business by cutting salaries,

Chip Schuneman:

eliminating headcount, reducing expenses, and not serving our customers, but

Chip Schuneman:

that stool is going to fall over.

Chip Schuneman:

That leg may be long for a short period of time, but that

Chip Schuneman:

stool is going to fall over.

Chip Schuneman:

Or the third area is like we can.

Chip Schuneman:

We can really serve our customers and really over serve our customers with the

Chip Schuneman:

best product, with the best services, a conference every month where we buy

Chip Schuneman:

them Yetis and bikes and whatever, but in the end, our shareholders are

Chip Schuneman:

going to be super disappointed because we're overspending and our team is

Chip Schuneman:

going to frankly just be worn out because we're not going to be able to

Chip Schuneman:

actually serve all of those interests.

Chip Schuneman:

So, and the stool is going to fall over.

Chip Schuneman:

So what I shared with our team is just my desire is to speed

Chip Schuneman:

the process of decisions.

Chip Schuneman:

So if you have a, a need or a a question or, or you wanna make an investment or,

Chip Schuneman:

or change something in the business, come forward with a thought process

Chip Schuneman:

of what's best for our customers, what's best for our company, and

Chip Schuneman:

what's best for our teams, our team, in that order, so that we can have a

Chip Schuneman:

productive conversation quickly and make a decision quickly, if that makes sense.

Tris Hussey:

And it actually now ties into the next, real question is, we all look

Tris Hussey:

back at our careers and we have those aha!

Tris Hussey:

moments that, that inflect where we're going.

Tris Hussey:

What are some pivotal moments that you've had in your career that kind of

Tris Hussey:

get you to where you are now when you.

Tris Hussey:

you.

Tris Hussey:

realize you're on the right track.

Tris Hussey:

This is it.

Tris Hussey:

And even they, even if they change your direction, what were

Tris Hussey:

some of those moments for you?

Chip Schuneman:

There's been a number of them and fundamentally it's been

Chip Schuneman:

people looking at me and giving me an opportunity to go off and do

Chip Schuneman:

something whether it's running a public company or it's taking over an

Chip Schuneman:

entire global team of an organization.

Chip Schuneman:

I think the one thing that kind of stands out to me in my career.

Chip Schuneman:

Early in my career was the first time I stepped into a really an executive

Chip Schuneman:

role at IBM and how I got there is kind of hilarious because I made the mistake

Chip Schuneman:

of writing and submitting a white paper to our executive team at IBM.

Chip Schuneman:

My intent was really just to share, hey, we have an opportunity

Chip Schuneman:

to better serve our customers.

Chip Schuneman:

by operating as a wholly owned company that can serve them consistently

Chip Schuneman:

around the globe when we're competing in, at least in our particular space

Chip Schuneman:

with a bunch of, fractional franchises that are doing things inconsistently

Chip Schuneman:

. And so I came up with the concept of a national accounts program.

Chip Schuneman:

It's nothing notional or novel or anything along those lines,

Chip Schuneman:

but it was for our business.

Chip Schuneman:

And I just said, this is how it operate.

Chip Schuneman:

It overlap all 52 of our general managers across the country, and

Chip Schuneman:

it would serve our largest clients.

Chip Schuneman:

And again, I wrote wrote up the justification, submitted it.

Chip Schuneman:

And again, it wasn't a matter of me or anything.

Chip Schuneman:

it was a matter of, I think this is a really good idea for us to make a

Chip Schuneman:

big bet investment and to better serve our clients and grow our business.

Chip Schuneman:

Well.

Chip Schuneman:

two weeks later, I get a call from the CEO saying, Hey, like to talk

Chip Schuneman:

to you about your white paper.

Chip Schuneman:

And I thought, Ooh, I'm in trouble.

Chip Schuneman:

I, this is not, probably not good.

Chip Schuneman:

He said, I'd like you to move your family to Seattle and, and

Chip Schuneman:

start this thing and run it.

Chip Schuneman:

I'm like, that was not the intent.

Chip Schuneman:

In fact, I think Brian and San Francisco should do that.

Chip Schuneman:

Not me.

Chip Schuneman:

long story made short, my family and I moved up in October of 1997 to lead

Chip Schuneman:

national accounts and, We just took on something that was a little, idea and

Chip Schuneman:

built it into something that represented about 113 percent growth in our business,

Chip Schuneman:

over the few years and built out a team.

Chip Schuneman:

And it was one of those aha moments is that, don't wait to take opportunities,

Chip Schuneman:

think ahead on how you can best serve your customers, your company and overall

Chip Schuneman:

your team and move forward and execute.

Chip Schuneman:

You don't know everything, deal with ambiguity, make decisions

Chip Schuneman:

as you go and continue to kind of innovate as you go forward.

Chip Schuneman:

But it was great as I look back.

Chip Schuneman:

That's why I say people have been willing to take chances.

Chip Schuneman:

And I really value that.

Chip Schuneman:

And people placing their trust in me.

Chip Schuneman:

And I want to return that trust By giving a hundred percent and also,

Chip Schuneman:

working with team members to execute on the mission that we've laid out.

Chip Schuneman:

And that, that really is probably a, something that has really formed what I'll

Chip Schuneman:

call my leadership style, if you will.

Chip Schuneman:

And that is engaging people, making sure we have the right

Chip Schuneman:

people in the right seats.

Chip Schuneman:

And I always look at that as being people that are exceptionally minded and

Chip Schuneman:

exceptionally hearted and that's both.

Chip Schuneman:

Like I've worked in organizations with a bunch of exceptionally minded people,

Chip Schuneman:

but they weren't exceptionally hearted.

Chip Schuneman:

So they're all about themselves.

Chip Schuneman:

They are all about their stock options.

Chip Schuneman:

They are all about, all the things that kind of make people quote unquote

Chip Schuneman:

jerks, if you will, because they're looking in the mirror every day.

Chip Schuneman:

Because they didn't bring their heart to work.

Chip Schuneman:

And then I've also worked in a lot of nonprofit organizations and charitable

Chip Schuneman:

organizations around the world where we have exceptionally hearted people

Chip Schuneman:

with that are on mission, but they're misaligned with their skills, right?

Chip Schuneman:

And so they're, they're exceptionally minded in some areas, but maybe not for

Chip Schuneman:

that particular mission, if you will.

Chip Schuneman:

And so I, well, I love those folks as well.

Chip Schuneman:

Finding the people that are both exceptionally hearted and exceptionally

Chip Schuneman:

minded is really critical in our particular business because you

Chip Schuneman:

need people that are broad in their knowledge and deep in their

Chip Schuneman:

knowledge, but also, and this, I would argue, this is just as important.

Chip Schuneman:

They have a servant leadership mentality.

Chip Schuneman:

They have a way of living life that is all about what I want to lend my expertise

Chip Schuneman:

and my skills to help you be successful and if we have leaders in our business

Chip Schuneman:

and I can exemplify that on day one, with our team and we have leaders in

Chip Schuneman:

our business that are doing that on a consistent basis, we're unstoppable, we're

Chip Schuneman:

absolutely unstoppable, but it takes time to get there and it takes time to build

Chip Schuneman:

that trust and also find those people.

Tris Hussey:

Absolutely.

Tris Hussey:

And this is a good segue into what you're going to do at TransLoc.

Tris Hussey:

So what's your vision at TransLoc?

Tris Hussey:

Where do you see the company you know, evolving in the next few years?

Tris Hussey:

And what do you think your impact, where you see your impact being

Tris Hussey:

on the company in the years ahead?

Chip Schuneman:

in my short tenure, I have found a few things, and I, and this

Chip Schuneman:

is where I probably need to capitalize on, oh, well, I need to highlight one is,

Chip Schuneman:

I'm not a huge fan of the word vision, The word vision, I think, denotes of

Chip Schuneman:

fantasies and dreams and other things.

Chip Schuneman:

And as an athlete and other things, I really focus on goals, big

Chip Schuneman:

goals, and perhaps audacious goals.

Chip Schuneman:

Like, how are we going to get there?

Chip Schuneman:

How are we going to own majority of our market share in our particular industry?

Chip Schuneman:

I think we have that opportunity to regain that majority market share in our market.

Chip Schuneman:

That, I don't know if that's a vision, but I look at that as more of a goal.

Chip Schuneman:

But in my short tenure with Transloc, I have found we have, we have the assets

Chip Schuneman:

to get us to wherever we want to be.

Chip Schuneman:

And what I mean by that is that we have tremendous customers.

Chip Schuneman:

We have a list of hundreds of recognizable logos across the board, across the

Chip Schuneman:

United States and North America that any business would be envious of.

Chip Schuneman:

That's number one.

Chip Schuneman:

Number two, we have people that have been with with our team in our 20 years.

Chip Schuneman:

I mean, we're celebrating our 20 year anniversary this year.

Chip Schuneman:

We have team members in our business that have been with

Chip Schuneman:

us 13 plus years in some cases.

Chip Schuneman:

That's a tremendous legacy and knowledge and just kind of tribal knowledge that we

Chip Schuneman:

bring to the table and bring to bear on serving our customers in the marketplace.

Chip Schuneman:

And so, as I said before, I've had a mentor in the past that has said,

Chip Schuneman:

you, you have the unique ability to live kind of six months in the

Chip Schuneman:

future and, and execute today.

Chip Schuneman:

What he didn't say is I had the ability to live six years in the future.

Chip Schuneman:

So that's probably where my tiny little brain stops from a vision standpoint.

Chip Schuneman:

But I think there's two things that I would highlight in regard to TransLoc went

Chip Schuneman:

through a very difficult, acquisition and integration that we're just now coming

Chip Schuneman:

out of as I, as I kind of see light at the end of the tunnel, that three or

Chip Schuneman:

four key initiatives that we need to, wrap up this year to put those things

Chip Schuneman:

to bed so that we as an organization can transition to really focusing on

Chip Schuneman:

our customers and retaining customers.

Chip Schuneman:

Regaining customers and winning new customers and

Chip Schuneman:

building our business overall.

Tris Hussey:

You just talked about customers and that leads into my

Tris Hussey:

next question, which is TransLoc has a huge diversity of clients.

Tris Hussey:

You have people from, you know, universities to transit agencies

Tris Hussey:

and fixed route and on demand.

Tris Hussey:

How do you plan on serving all those customers best?

Tris Hussey:

What is that nugget that's going to pull it all together?

Chip Schuneman:

Yeah, I, I, this is a, this is really a relevant

Chip Schuneman:

question, especially right now.

Chip Schuneman:

I think most people, look at transit needs, if you will, and say, okay,

Chip Schuneman:

well, why don't I ride a bus or ride a train on a day to day basis?

Chip Schuneman:

And what would it take for me to jump on in Atlanta here, MARTA, or jump on a

Chip Schuneman:

Dawsonville County bus to get to MARTA to in order to get to the airport?

Chip Schuneman:

And, and for me, I need a reliable, predictable, flexible, and convenient,

Chip Schuneman:

along with safe transportation and all of those aspects need to be there.

Chip Schuneman:

And if I look at what our solutions are, it really doesn't matter whether

Chip Schuneman:

our clients are universities or medical facilities or large corporate campuses

Chip Schuneman:

or municipal transit authorities, because those really are ideal customer profiles.

Chip Schuneman:

It's really about what we provide and what I'm super excited about is, as I

Chip Schuneman:

look at our product solution in comparison to the competitors in the marketplace

Chip Schuneman:

and how we're serving customers, we provide that single kind of source in

Chip Schuneman:

one app, this reliable, predictable, flexible, convenient, and safe sort

Chip Schuneman:

of opportunity for transportation.

Chip Schuneman:

And we put it in your pocket in an app.

Chip Schuneman:

And we also provide all our transit authorities with a lot of data on

Chip Schuneman:

the backside so they can effectively manage their transit department

Chip Schuneman:

and all the vehicles in there.

Chip Schuneman:

I think one of the things that we have to do as leaders in, in Modaxo

Chip Schuneman:

and TransLoc is we have to ask the question, why aren't we, taking

Chip Schuneman:

advantage of riding transit more often.

Chip Schuneman:

I mean, we were, we were honored as being one of the leading workplaces

Chip Schuneman:

for transit last year in 2023.

Chip Schuneman:

And that's a great honor, but the question is how can we encourage our team members?

Chip Schuneman:

How can we encourage our other, associated businesses across Modaxo to really

Chip Schuneman:

say, this has got to be a priority.

Chip Schuneman:

I'm not saying everybody needs to sell a car and drop down to one car or one

Chip Schuneman:

less car in their, in their family.

Chip Schuneman:

But maybe that is something we should look at, right?

Chip Schuneman:

Maybe that is that.

Chip Schuneman:

I'll say that inconvenience will put us in a place where we need to

Chip Schuneman:

start taking advantage of the transit opportunities that are all around us.

Tris Hussey:

I like ending these interviews with a fun question.

Tris Hussey:

If TransLoc was a superhero, What would its superpower be and what would

Tris Hussey:

your superhero name be if you were a superhero in the transportation universe?

Chip Schuneman:

I'll go back to having an app.

Chip Schuneman:

I love questions like this, think it's the whole kind of seamless mobility

Chip Schuneman:

sort of concept of having everything in one place that's easy for me to use

Chip Schuneman:

and that it's something that I can, the superpower is I just think about

Chip Schuneman:

where I am and where I need to go.

Chip Schuneman:

It's seamless.

Chip Schuneman:

I just step onto the bus or the train or whatever, and I end up at

Chip Schuneman:

my, at my location, if you will.

Tris Hussey:

So what would you call yourself as a superhero?

Chip Schuneman:

I've shared this with the team, and I really don't want this to be

Chip Schuneman:

some sort of nickname or anything like that, but I think Transporter works, and

Chip Schuneman:

my reason for saying that is that I miss being in the office with team members

Chip Schuneman:

quite a bit, and it's that camaraderie, that communication and so forth, and so

Chip Schuneman:

I've I've said, if I could get Star Trek to really perfect the transporter, we

Chip Schuneman:

could all live wherever we want to do.

Chip Schuneman:

I would live in Cape Town, South Africa.

Chip Schuneman:

You can live wherever you want, but I just want that transporter to work.

Chip Schuneman:

So beam me up Scotty to Raleigh Durham, North Carolina to the office

Chip Schuneman:

at 7 o'clock in the morning and beam me home at 7 o'clock at night.

Chip Schuneman:

I'm good.

Chip Schuneman:

that would be ideal, but I think transporter would probably

Chip Schuneman:

have to be that superhero name,

Chip Schuneman:

if you will.

Chip Schuneman:

Thanks,

Tris Hussey:

That sounds great.

Tris Hussey:

Chip, this has been a great interview.

Tris Hussey:

I wish we had more time because it could just go on and on with the

Tris Hussey:

visions for transportation and getting more people to take transit and how

Tris Hussey:

your background is all fit into this.

Tris Hussey:

Maybe maybe we'll have to do a second part of this interview.

Tris Hussey:

So Chip, this has been absolutely fantastic.

Chip Schuneman:

Tris.

Chip Schuneman:

It's been great.

Chip Schuneman:

Appreciate the time.

Tris Hussey:

You're most welcome.

About the Podcast

Show artwork for TransLoc On Demand
TransLoc On Demand
What's going on at TransLoc, public transit, and on-demand transit

Listen for free